Bob Kauflin reflects on this phenomenon.  It is definitely true and definitely worth the read.  I’m in agreement.  I think lyrical content with style usually makes this happen.  There were some songs that I used to love to sing in worship, but now it can sound like scratches on a chalkboard, not because the melody is bad, but because the words are terrible.  And there are definitely songs that I didn’t like at first, but when it is played in worship, I think, “Wow, that really is a good song.  How come I didn’t see it.”  And usually, just seeing the richness of words on screen really seems to make the song better.